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Bonnie Smith is a visionary force in the fashion industry. She launched her fashion styling career in 2005 when she was still in college, and by 2009, she had founded her own business. Fashion has been a constant since childhood. Growing up in East Texas, her sense of style was inspired by her chic and vibrant grandmothers and was developed through work experience and mentoring with luxury retailers and designers. Today, Bonnie is renowned for styling high-fashion socialites, celebrities and C-suite executives across the US, and she has secured contracts with prestigious luxury brands and networks alike. Bonnie now leads The SWB Agency, expanding services globally through innovative virtual platforms. Her entrepreneurial spirit and commitment to excellence continue to drive the industry forward, shaping the future of fashion styling while adding her fun and personalized approach to each individual.
Born in Southern California, raised in the pines of Northern Michigan, Ayron has always had a love for fashion. She earned a Bachelors Degree in Fashion Design, while living in Las Vegas. During her time there, she worked for a local designer, styled runaway shows, and assisted in editorial styling. Ayron also has unique experience in hospitality and co-owns a mobile bar service company. She loves living in Texas, country music, and traveling to the beach when she gets a chance. “Fashion has always been a part of me. I love the results our service provides our clients."
Jenny is an editorial stylist, speaker, author and educator. Her books include "Style Wise: A Practical Guide to Becoming a Fashion Stylist,” published in March by Bloomsbury; she is also a fashion media professor of practice at Southern Methodist University in Dallas and contributing fashion editor to 360 West magazine. She regularly attends New York Fashion Week, and her NYFW looks have been photographed by the late, legendary Bill Cunningham for his New York Times column "On the Street" and have been featured on NYLON.com as well as many other outlets. She is currently pursuing her doctorate degree, focusing on the intersection of luxury fashion, indigenous craft and next-gen materials.
With fun and positivity, Whitney brings amazing support to our VIP clients. She has impeccable taste and brings executive level administration to the SWB team. No task it too small and she does it in STYLE. Both in-person and virtually, she executes all the details of your luxe services and purchases.
From an early age, Nery was immersed in the art of apparel. Growing up as a son of a master tailor, he made his first pair of pants at the age of 10. Over the years, his love for design and alteration has grown and he's been the hands of many brands, including Brooks Brothers, Jos A. Banks, Neiman Marcus and more. Today, he is our beloved tailor, serving clients in their homes, ensuring the perfect fit for their fine pieces.